Why We Use Google’s New Link Attributes and You Should Too

In the early days of SEO, you could create a poorly optimized page, buy thousands of cheap backlinks, and call it a day. Google would notice a surge in outbound links to the page, assume that it’s valuable, and boost its rankings in search results. Your job was done at that point — you could […]

Google Says You Should Implement These New Link Attributes. But What Would It Do to Your Rankings?

Last month, Google announced changes on how we should mark nofollow links. As it often happens with Google updates, the announcement caused some fuss around it. While the search engine is trying to understand the web better, we should do our best to understand the new concept.

The Good, the Bad and the Ugly of Buying PBN Backlinks in 2019 [QUIZ]

What Is Domain Authority and Why You Should Care About It

How well does your site perform? Marketers have several ways to measure the effectiveness of SEO efforts, and one of them is domain authority. As all other metrics, this one has its history and importance for your online strategy. Do you want to know more?

The Most Scandalous Black Hat Link-Building Strategies: Deindexed!

How far are the link building strategies going to get? The approaches of building links are getting more and more sophisticated, raising very complicated questions about morality and ethics, and may cost a lot for some.

Competitors analysis. Why you’ve (probably) got it all wrong!

Imagine a classic guy from school who intimidates everybody and knows everything about his environment. Why is he so good at his “craft”?

Link-Hunt for Dummies. How to Track Good Links and Improve Your Rankings

Despite the fact that link building has always been a crucial point in search engine optimisation, its importance has been rising and leveling off over the years as Google kept continuously improving its algorithms. Nevertheless, link building remains one of the primary factors used by search engines to rank pages on the web.

Backlinks anchor: to be or not to be

It is hard to imagine the Internet without backlinks, this basis of the web, linking element of the entire network. What are the backlinks, what do they influence and how do the search engines react to them?