RankActive Blog

Rank Tracking 101: Using RankActive to Hack SERPs

18 June 2021 Polina Smith

Living in the tech world means relying hugely on advanced software. While modern tools do all the calculations, experts spend more time on creative work. When it comes to SEO, what would you prefer: improve your product or service or conduct time-consuming keyword research? The answer is obvious.

Are Redirects Bad for SEO? Outline of 301 and Other Redirects

15 October 2020 Edward G.

Every SEO uses redirects from time to time. They’re designed to send users and search engines from one URL to another, whether permanently or temporarily. When you move your content to a new place, it’s crucial to use redirects because, otherwise, your website’s visitors will get a 404 error. And that is definitely not what […]

How to Leverage Video Content in Your SEO Strategy

3 January 2020 Polina Smith

The first and foremost, people are visual beings. Any marketer keeps it in mind when creating a digital marketing strategy. Videos are the most entertaining and understandable way to explain anything you want to say. Should you consider them as your next marketing effort? The answer is in plain view.

How to Increase Your CTR Using Schema.org: Updated

29 September 2019 George Svash

If it seems that all known SEO methods have been already tested, let me ask you if you tried schema to boost your rankings and increase CTR? No? Then I invite you to join me in the journey to the schema markup world.

[Infographics] The Top 3 Digital Challenges that Beginner Bloggers Face – and How to Solve Them

19 July 2019 Polina Smith

The first commercial blog appeared in 1995 on the Ty corporation website. As the Internet era evolved, blogs have generated income for thousands of bloggers all over the world. If you read this, you might also want to make money from your writing. But are you ready for challenges waiting on the way?

What Does Google’s Neural Matching Mean for the Future of SEO?

30 April 2019 Polina Smith

Google is continually working on improvements, and we got used to regular updates and algorithm announcements. Last fall, we first heard about neural matching, and this concept has remained unclear for many of us since then.

What Is Domain Authority and Why You Should Care About It

19 April 2019 Polina Smith

How well does your site perform? Marketers have several ways to measure the effectiveness of SEO efforts, and one of them is domain authority. As all other metrics, this one has its history and importance for your online strategy. Do you want to know more?

4 Tips and Tricks that Will Help You Grow Your Website Even if You Are Broke

15 April 2019 Polina Smith

What budget do you need to start the very first SEO campaign? Lots of entrepreneurs put SEO on a waiting list preparing much effort and investments. But let’s face it: you’re losing dozens of potential customers ignoring online presence. While your competitors are reaching top positions in Google, you’re losing new business opportunities. Don’t you […]

Your Ultimate Guide to Running Content Audits Like a Pro

12 March 2019 Polina Smith

What does “quality content” really mean? It rules user experience and has a direct impact on the conversion rates. Strictly speaking, content is in the core of any website as well as its design and navigation structure. Working hard on content creation is not enough – you also have to conduct regular audits to be […]

Your 7-Step Guide to Increasing Page Speed

4 February 2019 George Svash

Only several seconds – that’s all you’ve got to make a positive impression on the visitors of your website. Back in 2016, John Mueller, senior Webmaster trends analyst, stated that web pages should load within 2-3 seconds. It is 2019 now, but do all websites follow this rule? It is still one of the stumbling […]