Digital Marketer’s Guide to an In-Depth Technical SEO Audit

When a startup team starts a business, they often try to get it off the ground as quickly as possible. They concentrate on crafting a simple website, launching it, and jumping straight into sales.

Core Web Vitals: How To Improve Cumulative Layout Shift

Picture this. You’re reading an exciting article on the internet. At some point, the text suddenly moves, so you have to scroll the page to continue where you left off.

Core Web Vitals: How To Improve First Input Delay

“You never get a second chance to make a first impression.” The same goes for your website. If your site frustrates users on their first visit, they’ll likely leave it and be gone for good. Alternatively, if visitors fall in love with your website at first sight, there is a good chance they’ll eventually convert […]

Core Web Vitals: How To Improve Largest Contentful Paint

Google always encourages website owners to make their sites user-friendly. “Make pages primarily for users, not for search engines,” states the first Google Webmaster Guidelines principle. The Intrusive Interstitials update, along with the Mobile-First Indexing update, proved that the search giant treats user experience seriously, so if you want to rank well, you should put […]

How to Increase Your CTR Using Schema.org: Updated

If it seems that all known SEO methods have been already tested, let me ask you if you tried schema to boost your rankings and increase CTR? No? Then I invite you to join me in the journey to the schema markup world.

8 Common Mistakes SEOs Make When Implementing Hreflang Tag

How to reach out to your global audience? Your website has to speak the same language with people, so you should translate your content into a targeted language. But while it is great for users, it can be a stumbling block for search engines.

Beginner’s Guide to Negative SEO: How to Monitor and Defend Your Website Against Negative SEO Services

Starting any business, you face hundreds of competitors who don’t want to lose their income. Among numerous marketing strategies, SEO plays one of the major roles in the brand’s promotion. And here’s the thing: while you work hard on your online presence, someone can work on spoiling your achievements. As more companies started using this […]

Pagination For SEO: How to Implement Pagination Attributes And Avoid Duplicate Content Issues When Writing For SEO in 2018

Today, in 2018, writing for SEO is a whole different thing than it used to be back in 2001. Content writers are doing their best jobs writing for users and not for search engines. Having a loyal community of readers, clients, visitor or in other words leads is a key to ranking number one on […]

Moving Your Site Out? The Best SEO-friendly Ways to Set up 301 vs Canonical Redirects Without Losing Traffic, Comments And Your Favorite Teddy Bear

So, you have just created a new website and transferred all of your content from an old one. Maybe you’re looking for the ways to redirect users from your old free WordPress website to a .com? Maybe you have a subdomain for your affiliate store, and you want to set up redirects from your website […]

Google’s Final Warning: New Security Requirements and How to Meet Them

When HTTP first appeared nobody thought that HyperText Transfer Protocol has to be secure. The intention of it was to establish the connection between a browser and server and make the data exchange possible. For example, users want to read about RankActive on the web. What do they do? They open a browser and drop […]